Credit Suisse to add Apple business chat for rich Asian clients
Credit Suisse is adopting Apple Business Chat to make it easier for wealthy clients in Singapore and Hong Kong to communicate with their private bankers, in what is also a bid to upscale its digital offerings.
The Zurich-based bank’s clients will be able to use the Apple service to obtain information on their account balances and portfolios, or on the status of their transactions, according to the lender.
“Approximately 95% of our clients booked in Asia who access our digital private banking platform are users of iPhones or iPads, so they can now communicate with us anytime anywhere through their preferred chat channel,” Francois Monnet, head of private banking for North Asia, said in a statement.
Later on, Credit Suisse plans to introduce more geographical booking centers. It also intends to add functions such as enabling clients to perform self-servicing functions like placing trade orders and completing tasks relating to their accounts such as submitting forms.
Also, Credit Suisse will give its clients the option to update personal details via communicating with the company’s relationship managers.
Credit Suisse bankers will access the client messages over the firm’s in-house chat platform “with the conversations taking place in a secure and compliant environment”, the release said.
Singapore’s DBS Group Holdings unveiled a service last month that allows wealthy clients in Asia to interact with their relationship managers via WhatsApp and WeChat.