Tilney Bestinvest rebrands as Tilney Group

Tilney Bestinvest has rebranded its UK and international businesses as the Tilney Group.

The rebrand marks the completion of its integration of Towry, with the Towry name replaced by the freshly-designed Tilney brand following the transaction to combine the two groups, which, as reported, was completed in August 2016.

In a statement announcing the move, Tilney said that all of the integrated business will now operate under the Tilney brand for financial planning, investment management and investment advice. The enlarged Tilney Group has more than 300 financial planners, investment managers and advisers supporting over 100,000 clients from a network of 30 offices across the UK.

The company’s discretionary investment management services where third-party firms of financial advisers and other professionals such as consultants, lawyers and accountants in the UK and overseas, provide their clients with managed investment solutions, has also been rebranded from Tilney for Intermediaries division to Tilney for Professionals.

The Bestinvest brand will, however, continue in some form as the company’s execution-only segment through its online investments and services to self-directed investors now described as “powered by Tilney”.

Legacy

Peter Hall, chief executive of Tilney Group, pictured left, called the rebrand “a very significant moment” for us, demonstrating that the 2016 integration of Tilney Bestinvest and Towry is now complete. “We are truly one business built on the combined strengths of the legacy firms and with a clear and compelling service proposition which is reflected in a new, fresh visual images and logo,” he said.

A new Tilney advertising campaign with the strapline “Your personal wealth. Our personal responsibility” has been launched and will offer members of the UK public a free financial planning consultation.

The acquisition of the Towry group by Tilney was first announced in April of last year, taking the Mayfair-headquartered UK wealth management group past the £20bn mark in assets under management and administration.

ABOUT THE AUTHOR
Gary Robinson
Deputy Editor, International Investment and Head of Video at Open Door Media Publishing. A fully qualified journalist and filmmaker with more than 20 years' financial services experience, both as journalist and originally as an IFA.

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