Sun Life HK names Jeudy to succeed Dehni as CEO

Fabien Jeudy has been named chief executive of Sun Life Hong Kong, the Hong Kong arm of Canada’s Sun Life Financial, as the company announced a number of executive changes in the Southeast Asian outpost.

Jeudy, pictured, succeeds Jason Dehni, who joined Sun Life as CEO last April, and who has resigned, a company spokesperson said.

In this role, Jeudy will be responsible for overseeing and growing SLHK’s operations,  which include life and health insurance, wealth management, and pensions. His appointment is with immediate effect.

Jeudy has more than 27 years of experience across Sun Life’s businesses in Hong Kong, Canada, the United States, Indonesia, the Philippines, India and Vietnam. Most recently, he was the regional chief operating officer for Sun Life Financial, in which role he provided business oversight for a number of the company’s functional areas and product development across its operations in Asia, Sun Life said.

Sun Life Financial Asia president Kevin Strain noted that Jeudy’s appointment coincided with Sun Life Hong Kong’s 125th anniversary of being active in the Hong Kong market.

Three appointments

Also at the company, three other Sun Life Hong Kong executives have been promoted to newly-created roles that will give them added responsibilities to what they were doing previously. The three are:

*  Belinda Au, who has been named general manager, distribution and marketing, Sun Life Hong Kong; she had been chief distribution officer for SLHK. In her new role, Au will be responsible for overseeing the distribution of SLHK’s products across all distribution channels; leading its Most Respected Advisor (MRA) strategy; managing SLHK’s “digital transformation”; and overseeing all marketing activities.

*  Belinda Luk has been given the newly-created role and title of general manager, wealth and pensions, for Sun Life Hong Kong, which will see her taking charge of the business’s pensions portfolio and develop its strategic partnerships to expand its distribution network, particularly in the area of Hong Kong’s retirement market. Previously she had been senior vice president, pensions and group business.

*  Clement Lam has been given the new title of general manager, Life and Health, Sun Life Hong Kong, in which role he will be responsible for continuing the building of Sun Life’s life operations platform and the expansion of its health and accident portfolios. Prior to this, Lam most recently headed up Sun Life Asia’s telco and fintech operations.

Based in Toronto, Sun Life Financial is listed on the Toronto, New York and Philippine stock exchanges, and looks after assets under management of around C$903bn. In addition to Canada and Hong Kong, it has operations in more than a dozen other markets, including the US, UK, the Philippines, Japan, India, China, Australia and Bermuda.

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