Schroders drops Cazenove branding in Asia

Schroders, the London-based asset manager, has moved to bring its Asian wealth management and private banking businesses – until now known as  Cazenove Capital – under the Schroders corporate branding umbrella, as Schroders Wealth Management.

Cazenove Capital was the name of another London-based asset manager which Schroders acquired in 2013. The name continues to live on in a number of jurisdictions, including the Channel Islands and the UK, where its wealth management business remains branded Cazenove Capital.

However, the Hong Kong office dropped the Cazenove name this month, and the Singapore offices is set to follow suit imminently.

Schroders said in a statement that it decided to re-brand its Asian operations because it was felt that the Schroders name had greater brand recognition, and therefore strength, across Asia.

In June, the company launched a wealth management brand called Schroders Wealth US, which it said will be based in London and will sit alongside its Cazenove Capital operations.

Schroders Wealth Management currently has around US$56.6bn under management, on behalf of private clients and charities with offices in Europe and Asia. Its largest presence is in the UK and Channel Islands.

ABOUT THE AUTHOR
Eugene Costello
Eugene Costello has been a journalist for some 20 years, and has written for a wide variety of UK and international newspapers and magazines.

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