Rothschilds back AI-driven online wealth manager

Two members of the Rothschild dynasty have invested in the launch of an artificial intelligence driven wealth management platform.

Ariane and Benjamin de Rothschild, respectively chair of the group executive committee and chair of the board at Franco-Swiss private bank Edmond de Rothschild, used their own funds to support the launch of London-based Exo Investing.

The investment platform says it is the first to offer the benefits of full-blown quantitative investing and risk management to the wider retail market, which it says have previously been the preserve of institutional investors and wealthy private bank clients. The platform is available to investors with portfolios of £10,000 or higher.

“Exo is utilising AI and recent increases in computing power to offer the same portfolio management technologies to a far wider market and at a highly competitive price,” said Exo’s chief executive, Hugo Ferreira, in a statement.

Moving away from the traditional model of static products and predefined portfolios, Exo instead builds each investor a personal, adjustable portfolio of ETFs based on their own investment preferences. Each portfolio is then monitored 24/7 and recalibrated as frequently as daily to both the individual’s risk appetite and changing market conditions, continually managing each client’s long term risk, the company claims.

The platform is currently only open to UK investors. However, the company does have plans to go international. The first expansion will be Europe, although it has not yet been decided when or to which countries.

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