Allianz Worldwide Care rebrands as Allianz Partners

Allianz Worldwide Care will henceforth trade as Allianz Partners, though there will be no change to its provision of health and insurance products, the company has announced.

Its international health and life insurance products and services are now being promoted under the ‘Allianz Care’ product brand, said the Republic of Ireland headquartered company.

Chief executive of international health, Allianz Partners, Ida Luka-Lognoné, pictured left, reaffirmed the company’s commitment to providing health and insurance products to employees of multinational organisations, as well as to private individuals and their families who live overseas.

“The world is changing at a fast rate,” she said.

Looking for digital appeal

“Businesses want global solutions and consumers want likeable brands that are digitally appealing.

“For these reasons, we are creating a more personal, modern and colourful brand and identity which is also digitally friendly.

“Something which is less corporate, less formal and which more accurately reflects the warmth and personal touch of the interactions we have with our customers.

While the company would have a new name and branding, its commitment to “caring for our clients around the world remains exactly the same”, she said.

“As before, our primary focus will be on ensuring that we deliver world-class international health insurance products and services that meet the needs of our clients and partners,” she added.

ABOUT THE AUTHOR
Eugene Costello
Eugene Costello has been a journalist for some 20 years, and has written for a wide variety of UK and international newspapers and magazines.

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