Generali in deal with Switzerland’s Lienhardt & Partner

The Switzerland-based arm of Italy’s Generali Group has agreed a deal to provide Lienhardt & Partner, the Swiss private bank, with such products as insurance, private pensions and pension plans.

In a statement, Generali said it would begin the new arrangement by providing the bank with its Prospera products, which were developed in cooperation with Fortuna InvestmentAG: the so-called 3a pension account and the vested benefits account.

On hand to announce the deal were Andreas Kruemmel, chief executive of Generali Switzerland (pictured above, left), and Duri Prader, chief executive of Lienhardt & Partner (right).

Under the arrangement, Generali and Fortuna will develop the products and handle their delivery to the end-user clients, while Lienhardt & Partner will be responsible for introducing the clients and maintaining the platform that they will be held on, the statement said.

The products will be sold under Generali brand name.

Lienhardt & Partner’s Prader said the deal represented “a pioneering step into the digitised future of the pension sector”.

Lienhardt is based in Zurich, where it is located on Rämistrasse in the old city centre, not far from the Quaibrücke bridge.

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