Brooks Macdonald rebrands at 25

Brooks Macdonald, the UK-based investment management group, has launched a new corporate identity to celebrate its 25th anniversary.

The rebrand will bring together all of the group’s core divisions – asset management, financial consulting, funds, retirement services and international – under a single Brooks Macdonald identity for the first time.

However, the firm’s specialist funds team at North Row Capital, and its property management business, Braemar Estates, will maintain their own identities given the profile of these individual brands in their specialist fields, the company said.

As part of the rebranding exercise, Brooks Macdonald said it’s launched a new corporate website,, and has also updated its sponsorship with the Lords-based cricket team Middlesex.

(Pictured, left to right: Middlesex’s T20 captain Dawid Malan; Brooks Macdonald CEO Chris Macdonald; Brooks Macdonald deputy CEO Andrew Shepherd; one-day captain James Franklin.) 

Gary Robinson
Head of Video and Ezines at Open Door Media Publishing. Deputy Editor, International Investment. An experienced journalist and filmmaker with more than 20 years' financial services experience, both as journalist and originally as a fully qualified IFA, Gary works across both International Investment and InvestmentEurope titles. Previous video production credits include projects on BBC, C4 and SKY.

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