April Int’l UK ‘rolls out red24 carpet’

April International UK, the UK-based, expat-focused arm of the Euronext-listed French insurer April Group, has announced a tie-up with security and crisis management experts red24.

April International “rolled out the red24 carpet”, as it put it, on Tuesday, a day after rival insurer Allianz Worldwide Care, as reported, unveiled its own new arrangement with red24.

red24 is a UK-based, London Stock Exchange AIM-listed provider of security and crisis management services.

According to April, as part of its deal with red24, all its new clients  will be offered free access to red24’s travel and risk management services.

In a statement, it said: “With recent events in France and Belgium still fresh in many people’s minds, April International feels personal security support is becoming as relevant in Europe as it already is elsewhere in the world.”

According to red24, four out of five business travellers went to medium, high or extreme risk destinations last year, yet just 46% of employees work for firms with any formalised travel security policy.

Range of services 

Under the new deal with red24, April will offer its international policyholders access to a range of services, including country intelligence and security analysis, practical advice on day-to-day personal security, daily security, medical updates and travel alerts. These are delivered to clients through the company’s “high tech crisis response centre” based in South Africa.

April International UK is part of the April Group, which is based in Lyon, operates in 37 countries and looks after more than six million clients. April was founded more than 35 years ago by Bruno Rousset and Xavier Coquard, and acquired MediCare International, a UK-based insurer focused on the international market, in 2012, re-branding and relaunching the business last year as April International UK.

As reported, in January April Group announced it was buying Hong Kong-based GlobalHealth Asia to expand its international private medical insurance range.

ABOUT THE AUTHOR
Helen Burggraf
Helen Burggraf is the editor of International Investment. A US-trained journalist, she has worked in Rome, New York City and London, covering everything from the fashion and retailing industries to the global drinking water and water-treatment sector, private equity, and most recently, the international cross-border financial services/advice industry.

Read more from Helen Burggraf

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