Zedra hires two for Singapore office

Zedra, the corporate, trust and fund services provider that was created last year from the amalgamation of several corporate services businesses, has named two executives to its Singapore team, as it prepares to ramp up its business in Asia.

The new hires are  Yuan Yuan Woo, executive director, and Nithya Camoens, director, the company said in a statement.

Zedra Singapore managing director Wendy Sim said the appointments came as the Zedra outpost worked to build “an experienced and highly qualified team”.

In her new role, Woo will be responsible for overseeing new business in the trust services area, with a focus on “key client relationship management”, Zedra said. It added that she has been working in the trusts sector in Asia for almost 20 years, having begun her career in tax services at PwC, before moving to such private banks as Citibank, DBS and UBS, “where she advised private clients on succession and estate planning matters”.

She’s a member of the Institute of Singapore Chartered Accountants, a Certified Financial Planner with the Financial Planning Association of Singapore, and a member of the Society of Trust and Estate Practitioners (STEP). Zedra said.

Camoens, meanwhile, will look after the development of “corporate solutions” for Zedra Singapore’s private client offering. She comes to Zedra from PwC Singapore, where she has been the past five years, most recently in a position in which she was responsible for managing the company’s secretarial practice.

Prior to  this, she worked for an undisclosed, pan-Asian private management group, where Zedra said she held various senior positions with the group’s operations in Malaysia, Singapore and Hong Kong, and helped to set up offices for the business in India, Mauritius and Cambodia.

She was awarded degrees from the London School of Economics, and Coventry University.

As reported,  Zedra was founded last year after Barclays completed the sale of a majority share of its trust business to a group of investors headed up by individuals from the Nielsen and Sarikhani families, who have experience in building and operating financial services businesses in the trust, financial planning, tax and advisory sectors.

The purchase price of the deal wasn’t disclosed, but Barclays retained a 19.9% stake in the business, renamed Zedra, for a minimum of three years, according to a company statement at the time.

The sale of the Barclays trust business followed a Barclays announcement in June that it intended to dispose of it following an internal strategic review. The bank, like many of its sector rivals, has been getting out of under-performing businesses in recent years in order to focus on core operations.

The company now known as Zedra is described as a trust, fiduciary, corporate and fund services specialist, with around 370 employees and offices in Jersey, Guernsey, Luxembourg, the Isle of Man,the Netherlands, the Cayman Islands, New Zealand, Hong Kong, Singapore, the UK and Switzerland.

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