Quilter Investors brand launches as first under new plc

Quilter has announced the rebrand of its multi-asset investment business, which becomes Quilter Investors.

The £17.1bn (as at 31 March 2018) asset manager is the first business to rebrand under Quilter plc, with the new Quilter Investors name, logo and brand style now aligned with Quilter plc and reflected across all literature, reports and the company’s website.

Its range of multi-asset investment solutions including Cirilium, Generation, Creation and the sub-advised funds within WealthSelect now carry the new brand and ‘Quilter Investors’ prefix, while the Compass portfolios designed for the international market will be rebranded at a later date.

The rebrand follows, as reported, last week’s listing of Quilter plc and, as reported, the completion of the sale of the Old Mutual Global Investors single strategy business.

Paul Simpson, CEO, Quilter Investors, said: “Quilter Investors is a core part of the Quilter group strategy and we are honoured to be the first business to have the opportunity to adopt the new brand. As one of the fastest growing multi-asset investment businesses in the UK, we now have the chance to galvanise the success we have achieved under the new Quilter Investors identity.”

Michelle Andrews, chief marketing officer, Quilter, added that as the company adopts its new name the bid is to ensure that Quilter “becomes synonymous with quality” in wealth management.

“The successful introduction of Quilter Investors is more than just a rebrand, it is an important milestone in developing a modern range of multi-asset solutions that advisers feel confident in recommending and which deliver measurable outcomes for customers and their families,” she said.

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ABOUT THE AUTHOR
Gary Robinson
Head of Video and Ezines at Open Door Media Publishing. Deputy Editor, International Investment. An experienced journalist and filmmaker with more than 20 years' financial services experience, both as journalist and originally as a fully qualified IFA, Gary works across both International Investment and InvestmentEurope titles. Previous video production credits include projects on BBC, C4 and SKY.

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