II moves digital further to the core
In a further reflection of audience feedback, International Investment is embracing more digital means to share its high quality content, and as of September will be serving its readers through twice daily emails and a new ‘ezine’ format that enables inclusion of video and graphics in support of content that previously has been delivered in print and the website.
The changes mean that readers of International Investment will be able to read what they want, when they want it. The shift to twice daily emails (click here to subscribe: http://www.internationalinvestment.net/subscription/) will ensure more readers across more time zones globally do not miss out on key news articles and other content.
Audience data, including a recent survey, which found that 73% of respondents stated they would prefer to receive content digitally as opposed to in print, is behind the decision to launch the first of the dynamic ezines in September.
This will feature an exclusive video interview with one of the international investment world’s best-known and often controversial figures – deVere founder Nigel Green, alongside the latest industry news, a feature on the Cayman Islands, a fund manager interview with Bambos Hambi and the Myfolio fund of funds team at Standard Life.
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Nick Rapley, CEO of Open Door Media Publishing Ltd, publisher of International Investment, said: “It is no secret that publishing generally is going more digital. The survey of our audience, along with other market data, supports the decision to shift International Investment onto a digital only platform, which can better serve its readers and advertisers.
“We are very excited to be launching the ezines, which will give us more flexibility to publish without being tied to press dates, and facilitate the sharing of information in new ways, such as greater use of multimedia and social networks.
“The ezines will, of course, complement our existing distribution of first-class content via the International Investment website and daily emails.”