HSBC to launch ‘first-of-a-kind’ digital branches across UAE

HSBC’s Middle East division is planning to open several digital branches across the UAE to better cater to the needs of its tech-savvy clients, the international bank has confirmed.

According to Marwan Hadi, HSBC’s UAE head of retail banking and wealth management, “The new digital branch design is the first of its kind for HSBC globally.”

Hadi added: “We have sought to redefine the brick-and-mortar banking experience through a totally digital concept. Customers can still perform most of the typical banking tasks that they would in a traditional CSU — they just do so digitally, on tablets, smartphones, digital touchscreens and interactive digital workstations.”

Yesterday HSBC opened its digitally-driven Customer Service Unit (CSU) in Dubai’s Mirdiff City Centre. The hub claims a digital interaction rate of 80% via a raft of self-service facilities.

HSBC plans to open similar units across the UAE. For clients with financial advisory and wealth needs, a relationship manager can be reached via video link-up.

Hadi explained: “Our data shows that the majority of our customers already use online and mobile banking to manage their accounts, make payments and transfer funds.”

“Person-to-person interactions remain limited to wealth advice, insurance, mortgage and financial planning conversations. Our new digital concept demonstrates our commitment to deliver a simple, convenient, fast and secure banking experience, whichever way customers choose to connect with the bank.”

Christopher Copper-Ind
Christopher Copper-Ind is Publisher and Editor of International Investment. His previous publishing experience focused largely on the Middle East and emerging markets, and he was Editorial Director of The Business Year, based in Istanbul, for three years before moving back to London in 2017. He is the author of How to Negotiate, to be published by Macmillan in 2019.

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